What does your brand say!! Let me ask you how do you communicate your product and what do you want people to feel when they interact with your style? Your brand is a living breathing thing and if you can wrap your head around what kind of personality it presents, it makes decision making a lot less complicated in the creative department. I try to think of my brand as an individual and I have all the control to make it as dynamic as I want. Ask yourself what people are drawn to, by nature, we are drawn to good looks, strength, savviness, classic, timeless and gorgeous at any age are a few distinct characteristics. Iconic branding looks like the individual that is polished on a ranch or standing in the middle of the streets of Manhattan, it works anywhere.
For me I want you to feel my brand has lived, even though its young in creation. My brand if you look closely has a skeletal structure. It starts with an attractive foundation with great lines and a unique character. If there is one piece of advice you need to know in revamping a piece is take your time and invest in a good quality piece even if you must pay a little more for it, your return will be threefold.
What is your style for your brand? I think early on it is extremely important to focus on a look and work it, keep working it, work it till it’s like that perfect spaghetti sauce. You will know what’s working by the response you get from your following and sales. Once you have that look than experiment a little more like you would with your wardrobe but still staying true to your style by bringing a little drama or pizzazz to it.
Next is quality, always deliver QUALITY! Go that extra mile to make sure you are delivering the best you have to offer in craftsmanship and materials believe me your client will be able to tell and it is ultimately your business card and integrity. Last, don’t discount yourself! If your work is brandable there will be an audience for your product so stand true to your brand. Confident!!
Let it speak for itself! Every detail and element of each piece created by me is to tell you a story, a story you may have forgotten but it brings back found memories. It also maybe a story you have never heard but when you close your eyes and sink into a TPP created piece you will relive every exciting detail and it will transport you back to the day of yester year. Quite simple it is furniture to stand the test of time with character, strength, and an untamable beauty.
With ever brush stroke you can see the mountain peaks, the sun bursting through the clouds after a summer rain or maybe even the sage and tumble weeds on the western plains. Make your piece of furniture a living breathing thing!
Art is made here; history is revealed here.
The Painted Pinto by Jackie Strydom
